Marketing Analytics and Retail Business Management | Udemy

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Marketing Analytics and Retail Business Management | Udemy

Marketing Analytics and Retail Business Management Coupon / Udemy For tow days completely 100% Free during everything you want to know about Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

This course is written by the very popular author from Udemy Start-Tech Academy The most recent update was August 8/2021.The language of this course is English, but also have sub-titles (captions) in English [US] languages to better understand. This course is shared under the categories Marketing, Marketing Analytics & Automation.

Marketing Analytics More than 98,308 students had already enrolled. in the Marketing Analytics and Retail Business Management | Udemy Which makes it one of the more popular courses on Udemy. You can free coupon Code the course from the registration link below. It has a rating of 4.2 given by  (109 ratings), which also makes it one of the highest rated courses at Udemy. 

The Udemy Marketing Analytics and Retail Business Management free coupons also 4 hours on demand video, 9 articles, 7 downloadable, resources, full lifetime, access on mobile and television, assignments, completion certificate and many more.

Is this course right for you?

If you are wondering what you will learn or what things this best Udemy courses  will teach you after getting  courses Udemy  free coupon. Learn Marketing Analytics and Retail Business Management | Udemy: Okay, here are a few things.

  • Anyone curious to learn the analytics behind most popular marketing startegies

    Requirements Course:

      1. You will need a PC with any version of Excel installed in it
      2. Basic understanding of Excel operations like opening, closing and saving a file

      Description Course:

      You're looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store lay outing, estimating right bundle price, customer valuation and many other parts of the business., right?

      You've found the right Marketing Analytics & Retail Business Management course! This course teaches you everything you need to know about different forecasting models, Market Basket analysis, conducting market research, marketing analytics, RFM (recency, frequency, monetary) analysis, Customer Valuation methods & Price Bundling analysis and how to implement these models in Excel using advanced excel tool.

      After completing this course you will be able to:

      Implement forecasting models such as simple linear, simple multiple regression, Additive and multiplicative trend and seasonality model and many more, required for devising marketing analytics strategies effectively.

      Perform marketing analytics and market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products.

      Do RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.

      Increase revenue/profit of your firm by implementing revenue / profit maximizing bundle price point using marketing analytics tool like Excel solver Add-in

      Understand the value of your customers to make intelligent decisions based on recommendations of marketing analytics and marketing research on how to spend money acquiring them

      Confidently practice, discuss and understand different marketing analytics models used by organizations

      How this course will help you?

      A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics & Retail Business Management course.

      If you are a business manager or an executive, or a student who wants to learn and apply forecasting models, marketing analytics techniques based on marketing research in real world problems of business, this course will give you a solid base for that by teaching you the most popular forecasting models and marketing analytics strategies and how to implement them.

      Why should you choose this course?

      We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts of marketing analytics, marketing research through how-to examples. Each section has the following components:

      Theoretical concepts and cases of different forecasting models and marketing analytics techniques

      Step-by-step instructions on implementing forecasting models and marketing analytics in excel

      Downloadable Excel file containing data and solutions used in each lecture on marketing analytics and retail business management

      Class notes and assignments to revise and practice the concepts on marketing analytics and retail business management

      The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

      What makes us qualified to teach you?

      The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing analytics, marketing research, forecasting techniques and data analytics in this course.

      We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

      This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

      Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

      Our Promise

      Teaching our students is our job and we are committed to it. If you have any questions about the course content, marketing analytics, marketing research, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

      Download Practice files, take Quizzes, and complete Assignments

      With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts on Marketing analytics, marketing research, forecasting techniques. Each section contains a practice assignment for you to practically implement your learning on Marketing analytics, marketing research, forecasting techniques.

      What is covered in this course?

      Understanding how future sales will change is one of the key information needed by manager to take data driven decisions. In this course, we will explore how one can use marketing analytics tools and forecasting models to

      See patterns in time series data

      Make forecasts based on models

      Let me give you a brief overview of the course

      Section 1 - Introduction

      In this section we will learn about the course structure containing Marketing analytics, marketing research, forecasting techniques.

      Section 2 - Basics of Forecasting

      In this section, we will discuss about the basic of forecasting and we will also learn the easiest way to create simple linear regression model in Excel

      Section 3 - Getting Data Ready for Regression Model

      In this section you will learn what actions you need to take step by step to get the data and then prepare it for the marketing analytics purpose. These steps are very important.

      We start with understanding the importance of business knowledge then we will see how to do data exploration. We learn how to do uni-variate analysis and bi-variate analysis then we cover topics like outlier treatment and missing value imputation. These are the building blocks of implementing marketing analytics techniques effectively.

      Section 4 - Forecasting using Regression Model

      This section starts with simple linear regression and then covers multiple linear regression. We have covered the basic theory behind each concept without getting too mathematical about it so that you understand where the concept is coming from and how it is important. But even if you don't understand it, it will be okay as long as you learn how to run and interpret the result as taught in the practical lectures.

      We also look at how to quantify models accuracy, what is the meaning of F statistic, how categorical variables in the independent variables data set are interpreted in the results.

      Section 5 - Handling Special events like Holiday sales

      In this section we will learn how to incorporate effects of Day of Week Effect, Month Effect or any special event such Holidays, pay day etc.

      Section 6 - Identifying Seasonality & Trend for Forecasting

      In this section we will learn about trends and seasonality and how to use the Solver to develop an additive or multiplicative model to estimate trends and seasonality. We will also learn how to use moving averages to eliminate seasonality to easily see trends in sales.

      Section 7 - Market Basket Analysis and Lift

      In this section we will learn about Marketing analytics, marketing research, market basket analysis and learn how to calculate lift to derive a store layout that maximizes sales from complementary products.

      Section 8 - Recency, frequency, and monetary value analysis

      In this section we will learn techniques to perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.

      Section 9 - Recency, frequency, and monetary value analysis

      In this section we will learn price bundling techniques and learn how to increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in

      Section 10 - Recency, frequency, and monetary value analysis

      In this section, we will discuss about the basic of concepts of Customer Lifetime value and learn how to create excel model to find lifetime customer value and perform sensitivity analysis to capture variations in lifetime value under different scenarios.

      Section 11 - Excel crash course

      If you're new to Excel, or you've played around with it but want to get more comfortable with Excel's advanced features required for this course. Either way, this section will be great for you to revise your rusty excel skills .

      Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst and gaining knowledge on Marketing analytics, marketing research, forecasting techniques and data analytics.

      I am pretty confident that the course will give you the necessary knowledge and skills related to Marketing analytics, marketing research, forecasting techniques, to immediately see practical benefits in your workplace.

      Go ahead and click the enroll button, and I'll see you in lesson 1 of this Marketing Analytics course!

      Cheers

      Start-Tech Academy

      What I am going to learn?

          • Become proficient in using powerful tools such as excel solver to create forecasting models
          • Learn how to estimate the trend and seasonal aspects of sales
          • Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
          • Understand how to interpret the result of Linear Regression model and translate them into actionable insight
          • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
          • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
          • Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
          • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
          • Incorporate the impact of discount rate and retention rate to calculate customer value
          Note💡 : Udemy Courses Coupon will be Expires in 48 Hours. So Enroll As Soon As Possible. please Follow us in our Telegram channel To Update New Coupon 

           Last updated 4/2021 | 
           MP4+ PDF | 
           Language: English 🇺🇸 |
           Full lifetime access | 
           Certificate of completion | 
           Discount: 100% OFF |
           2022/05/03 VALID |
           2022/05/05 EXPIRED |
          ENROLL NOW

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