Marketing Analytics: Pricing Strategies and Price Analytics | Udemy
Marketing Analytics: Pricing Strategies and Price Analytics For two days completely 100% Free during everything you want to know about Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel.
This course is written by the very popular author from Udemy Start-Tech Academy The most recent update was August 12, 2022.The language of this course is English 🇺🇸, but also has subtitles (captions) in English [US] languages to better understand. This course is shared under the categories Marketing, Marketing Analytics & Automation, Pricing.
More than 200,130 students had already enrolled. in the Marketing Analytics: Pricing Strategies and Price Analytics | Udemy Which makes it one of the more popular courses on Udemy. You can free coupon Code the course from the registration link below. It has a rating of 4.2 given by (109 ratings), which also makes it one of the highest-rated courses at Udemy.
The Udemy Marketing Analytics: Pricing Strategies and Price Analytics free coupons also 4 hours on-demand video, 3 articles, 10 downloadable, resources, full lifetime, access on mobile and television, assignments, completion certificate and many more.
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Is this course right for you?
If you are wondering what you will learn or what things this best Udemy courses will teach you after getting courses Udemy free coupon. Complete Italian Course: Marketing Analytics: Pricing Strategies and Price Analytics | Udemy: Okay, here are a few things.
- Anyone curious to master Pricing Analytics from beginner to advanced
Requirements Course:
- You will need a PC with any version of Excel installed in it
- Basic understanding of Excel operations like opening, closing and saving a file
Description Course:
You're looking for a
complete course on pricing strategies and pricing analytics that
maximize your firm revenue/profit, right?
You've found the right Marketing Analytics: Pricing Strategies
course! This course
teaches you everything you need to know about different pricing
strategies and how to implement it using profit maximizing price points.
After completing this course you will be able to:
- Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.
- Increase revenue/profit of your firm by implementing revenue / profit maximizing price point and accordingly deciding perfect pricing strategies using Excel solver Add-in
- Confidently practice, discuss and understand different Pricing strategies used by organizations
How this course will help you?
A Verifiable Certificate of Completion is presented to all students who
undertake this Marketing Analytics: Pricing Strategies and Price
Analytics course.
If you are a business manager or an executive, or a student who wants to
learn and apply Pricing strategies in real world problems of business,
this course will give you a solid base for that by teaching you the most
popular pricing strategies and how to implement it.
Why should you choose this course?
We believe in teaching by example. This course is no exception.
Every Section’s primary focus is to teach you the concepts through
how-to examples. After taking this course you will have a fair idea on
pricing strategies and price analytics. Each section has the following
components:
- Theoretical concepts and use cases of each Pricing strategy
- Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel
- Downloadable Excel file containing data and solutions used in each lecture
- Class notes and assignments to revise and practice the concepts
The practical classes where we create the model for each of these
strategies is something which differentiates this course from any other
course available online.
What makes us qualified to teach you?
The course is taught by Abhishek and Pukhraj. As managers in Global
Analytics Consulting firm, we have helped businesses solve their
business problem using Analytics and we have used our experience to
include the practical aspects of Marketing and data analytics in this
course
We are also the creators of some of the most popular online courses -
with over 170,000 enrollments and thousands of 5-star reviews like these
ones:
This is very good, i love the fact the all explanation given can be
understood by a layman - Joshua
Thank you Author for this wonderful course. You are the best and this
course is worth any price. - Daisy
Our Promise
Teaching our students is our job and we are committed to it. If you have
any questions about the course content, practice sheet or anything
related to any topic, you can always post a question in the course or
send us a direct message.
Download Practice files, take Quizzes, and complete Assignments
With each lecture, there are class notes on various pricing strategies
and price analytics attached for you to follow along. You can also take
quizzes to check your understanding of concepts on pricing strategies.
Each section contains a practice assignment for you to practically
implement your learning on pricing strategies, marketing analytics.
What is covered in this course?
Understanding how pricing impacts revenue and profitability is one of
the most important issues faced by managers. In this course, we will
explore how one can use analytics to determine the pricing strategy to
be used, that helps achieve the objectives of the company.
Let me give you a brief overview of the course
Section 1 - Introduction
In this section we will learn about the course structure and the steps
involved in devising a pricing strategies and marketing analytics.
Section 2 - Step 1: Setting a Pricing Objective
In this section, we will discuss about different pricing objectives that
a firm.
Section 3 - Step 2: Estimating Demand
In this section we will learn different types of Demand Curve We will
also learn how to quickly estimate demand curves using Excel
Section 4 - Step 3: Estimating Costs
Cost curves plays an important role in profit maximizing problems and
determining pricing strategies. In this section, we will learn how to
estimate cost functions. we will also learn the effect of complimentary
goods on pricing strategies and marketing analytics.
Section 5 - Step 4: Analyzing competitors
In This section we will learn about analyzing competitors’ pricing
strategy and its effect on our pricing strategy and marketing analytics.
Section 6 - Step 5: Evaluating Pricing Strategies
Once we have demand and cost we can estimate revenue and profit at
different price points and using different pricing strategies. In the
section, we will be discussing a lot of pricing strategies such as
simple linear pricing, price bundling, giving quantity discount, price
skimming, applying two part tariffs and many more. All these are pricing
strategies which companies are actually using. We will see what's the
thought and analytics that goes behind the decision of choosing a
particular pricing strategy.
Some of the examples in this course are from the book Marketing
Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne
L.]. We suggest this book as reading material for anyone aspiring to be
a marketing analyst. This is also a helpful resource for understanding
pricing strategies and price analytics.
I am pretty confident that the course will give you the necessary
knowledge and skills related to pricing strategies, pricing and
marketing analytics; to immediately see practical benefits in your work
place.
Go ahead and click the enroll button, and I'll see you in lesson 1 of
this pricing strategy course
Cheers
Start-Tech Academy
What I am going to learn?
- Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)
- Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
- Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
- Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
- Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
- Learn why do prices of high tech products usually drop over time (Price Skimming)
- Learn why airlines overbook their aitplane (Revenue Management)
- Solid understanding of basic Marketing and pricing concepts
- Become proficient in using powerful tools such as excel solver, excel goal seek & trendlines to solve price optimization problems for maximum revenue/profit
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